About us

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SRT Fairs is a world leader in international student recruitment, partnering with top high schools and universities since 2009.

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What we do

We help institutions connect with highly targeted undergraduate and postgraduate students
through bespoke events worldwide.

Our mission

We aim to empower international students by facilitating access to global higher education opportunities through meaningful, human-centered events. Partnering with schools, universities, and country groups across five continents, we deliver diverse, tailored experiences that support informed decision-making for young people and their families, helping turn aspirations into achievements.

Our vision

We envision a world where every international student has the freedom and resources to shape their educational journey with confidence, guided by impartial advice. Through delivering exceptional events, we strive to create lasting connections between universities, schools, and students while setting the standard for quality, innovation, and student-centered guidance toward international higher education success.

Our values

Student-centered

Students are at the heart of everything we do. We prioritize their aspirations, needs, and opportunities, creating environments that help them make informed decisions about their future.

Respect

We embrace cultural diversity, recognizing the unique perspectives of educators, students, and all stakeholders. With fairness, professionalism, and care, we foster a community that enriches international education.

Teamwork

Collaboration is the foundation of our success. By working closely with schools, universities, and colleagues, we build meaningful connections that create impactful and lasting outcomes for all.

Our team

Tzvetelina Ivova

CEO

Lidiya Belcheva

Operations Director

Victoria Tsvetkova

Projects Lead

Spain, Portugal

Marta Valverde

Head of High School Operations

University Partnerships

Crona Kane

Regional Manager

University Partnerships

Alfonso Peña

Regional Manager

Niya Stateva

Conference Director

Eurasia, Central and Eastern Europe

Alena Sivitskaya

Event Coordinator

Mexico, Central America

Nancy Mudd

Event Coordinator

Mexico, South America

Karla Rodrigues

Event Coordinator

France, Switzerland, Belgium

Maria Boykova

School Partnerships
& Event Coordinator

Rania Chaui Ludie

Event Coordinator

Alejandra Reino

University Partnerships Administrator

Katie Burt

Marketing Specialist

Atanas Neychev

IT Project Coordinator

Vladimira Petkova

Admin Operations Manager

Stefani Ivanova

Logistics & Procurement

Portugal

Lia Borges

Event Coordinator

Ready to join our team?

Let us know!
info@srtfairs.com

Testimonials

“The Spring Spain tour was brilliantly organised as always. As stress-free as it can be on a whistle-stop tour of numerous cities and schools. And nice that you suggest/organise tables at restaurants, especially when people are travelling solo. I don't always take you up on it, but it's nice to know it's there. The team is great, and you work so well together, and the scan app is brilliant.”

Lorraine Kirby

UWE Bristol

“Always a high-quality choice of schools with a lot of potential students. The tours offer a great accommodation package, transfers, and overall organization. We will keep booking for more years to come.”

Sebastian Handke

Frankfurt School of Finance & Management
(Central Europe Tour 2025)

“I really enjoyed the variety of schools we visited during the Central Europe Tour, as well as the inclusion of external schools at the Budapest fairs. The ability to easily record prospect data using QR codes.”

Zita Kassai

Institute of International Education

“I had a great time during the Mexico Tour! SRT was well-organized, and communication was clear throughout the process. The school selection was strong, and the events were well coordinated, making it easy to engage with students. I also appreciated the support I received, which helped make the experience smooth and enjoyable.”

Tais Solis

Oklahoma State University

“The most valuable aspect of participating in the Spring Mexico tour was the opportunity to connect directly with prospective students, answer their questions in real-time, and gather insights about their interests and goals. It also allowed for building meaningful relationships and creating a personal connection that can’t always be achieved through other forms of outreach.”

Keily Cruz

Mercy University

“I always love how organised the SRT school visits are! They provide an excellent opportunity to meet high-quality prospective applicants.”

Claudiu Iordache

Coventry University

“It was the second time that I participated in an SRT fair. The organization was, as usual, fantastic, and the SRT team communicated very well before, during, and after the event. The app to scan the leads is very convenient. A big thank you to the entire team – participating in your events is a real pleasure; you rock! 🙂”

Ana Melnisancot

IESEG School of Management

“It was great to be a part of the tour, everything was easy as far as organisation was concerned. The staff was brilliant, and we visited some great schools. Thank you.”

Victoria Barber

Leeds Conservatoire, UK

“I was very happy with the entire e-conference event. The presentations were interesting, the time fits great, and I was pleasantly surprised by the counselors’ openness to sending their students to new destinations and their curiosity on behalf of their students. It was a very fruitful e-conference for SDU and me, with a lot of very good meetings and interesting and eye-opening presentations.”

Signe Lund

University of Southern Denmark

“Organisation from the SRT team was nothing like I’d ever experienced. Everything was so well organised, and even if there were issues, such as the coach being stuck in traffic, they were very quickly resolved. It was one of the best recruitment trips I have attended in my six years on the job.”

Aaron Taylor

Leeds Beckett University, UK

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