About us
SRT Fairs is a world leader in international student recruitment, partnering with top high schools and universities since 2009.
What we do
We help institutions connect with highly targeted undergraduate and postgraduate students
through bespoke events worldwide.
Our mission
We aim to empower international students by facilitating access to global higher education opportunities through meaningful, human-centered events. Partnering with schools, universities, and country groups across five continents, we deliver diverse, tailored experiences that support informed decision-making for young people and their families, helping turn aspirations into achievements.
Our vision
We envision a world where every international student has the freedom and resources to shape their educational journey with confidence, guided by impartial advice. Through delivering exceptional events, we strive to create lasting connections between universities, schools, and students while setting the standard for quality, innovation, and student-centered guidance toward international higher education success.
Our values
Student-centered
Students are at the heart of everything we do. We prioritize their aspirations, needs, and opportunities, creating environments that help them make informed decisions about their future.
Respect
We embrace cultural diversity, recognizing the unique perspectives of educators, students, and all stakeholders. With fairness, professionalism, and care, we foster a community that enriches international education.
Teamwork
Collaboration is the foundation of our success. By working closely with schools, universities, and colleagues, we build meaningful connections that create impactful and lasting outcomes for all.
Our team
Tzvetelina Ivova
CEO
Lidiya Belcheva
Operations Director
Victoria Tsvetkova
Projects Lead
Marta Valverde
Head of High School Operations
Crona Kane
Regional Manager
Alfonso Peña
Regional Manager
Niya Stateva
Conference Director
Alena Sivitskaya
Event Coordinator
Nancy Mudd
Event Coordinator
Karla Rodrigues
Event Coordinator
Maria Boykova
School Partnerships
& Event Coordinator
Rania Chaui Ludie
Event Coordinator
Alejandra Reino
University Partnerships Administrator
Katie Burt
Marketing Specialist
Atanas Neychev
IT Project Coordinator
Vladimira Petkova
Admin Operations Manager
Stefani Ivanova
Logistics & Procurement
Lia Borges
Event Coordinator
Testimonials
“The Spring Spain tour was brilliantly organised as always. As stress-free as it can be on a whistle-stop tour of numerous cities and schools. And nice that you suggest/organise tables at restaurants, especially when people are travelling solo. I don't always take you up on it, but it's nice to know it's there. The team is great, and you work so well together, and the scan app is brilliant.”
Lorraine Kirby
UWE Bristol
“Always a high-quality choice of schools with a lot of potential students. The tours offer a great accommodation package, transfers, and overall organization. We will keep booking for more years to come.”
Sebastian Handke
Frankfurt School of Finance & Management
(Central Europe Tour 2025)
“I really enjoyed the variety of schools we visited during the Central Europe Tour, as well as the inclusion of external schools at the Budapest fairs. The ability to easily record prospect data using QR codes.”
Zita Kassai
Institute of International Education
“I had a great time during the Mexico Tour! SRT was well-organized, and communication was clear throughout the process. The school selection was strong, and the events were well coordinated, making it easy to engage with students. I also appreciated the support I received, which helped make the experience smooth and enjoyable.”
Tais Solis
Oklahoma State University
“The most valuable aspect of participating in the Spring Mexico tour was the opportunity to connect directly with prospective students, answer their questions in real-time, and gather insights about their interests and goals. It also allowed for building meaningful relationships and creating a personal connection that can’t always be achieved through other forms of outreach.”
Keily Cruz
Mercy University
“I always love how organised the SRT school visits are! They provide an excellent opportunity to meet high-quality prospective applicants.”
Claudiu Iordache
Coventry University
“It was the second time that I participated in an SRT fair. The organization was, as usual, fantastic, and the SRT team communicated very well before, during, and after the event. The app to scan the leads is very convenient. A big thank you to the entire team – participating in your events is a real pleasure; you rock! 🙂”
Ana Melnisancot
IESEG School of Management
“It was great to be a part of the tour, everything was easy as far as organisation was concerned. The staff was brilliant, and we visited some great schools. Thank you.”
Victoria Barber
Leeds Conservatoire, UK
“I was very happy with the entire e-conference event. The presentations were interesting, the time fits great, and I was pleasantly surprised by the counselors’ openness to sending their students to new destinations and their curiosity on behalf of their students. It was a very fruitful e-conference for SDU and me, with a lot of very good meetings and interesting and eye-opening presentations.”
Signe Lund
University of Southern Denmark
“Organisation from the SRT team was nothing like I’d ever experienced. Everything was so well organised, and even if there were issues, such as the coach being stuck in traffic, they were very quickly resolved. It was one of the best recruitment trips I have attended in my six years on the job.”
Aaron Taylor
Leeds Beckett University, UK
